Since their debut, the brand's aesthetic shines Conrad's style that also has evolved from she was a teen on the screen.

During the launch of her fashion line, marketing was much more complicated since the audience was not that easy to reach.LC Lauren Conrad's story has always been consistent ever since the launch. The marketing effects of using social media platforms can do wonders for any brand. Conrad thinks that the landscape of marketing these days is much more diverse. Through the years, her brand has endured different challenges. The brand has helped her realize her fashion ideas, and they are still helping and supporting her even up to this day. When Lauren Conrad met the people at Kohl's, she had no idea that her life would change drastically. With the success of her stores, she co-founded yet another business, The Little Market, an online store that distributes handmade pieces all made by women. In addition, she has a beauty and cosmetics line called Paper Crown. She released her book about her style in 2010 and opened the company soon after. She created the fashion and accessories brand for Kohl's in 2009, and the business is still making her earn more money. She is an author as well and has been in the fashion industry since 2009. During that time, Lauren Conrad also tried the fashion line, and to this day, her business is still up and running.Lauren Conrad is a reality TV star she appears on Laguna Beach: The Real Orange County and The Hills. A lot of personalities have won the CFDA award, including Mary-Kate and Ashley Olsen with their The Row, Victoria Beckham with her eponymous line, and Jessica Simpson, who was on her way to building her own billion-dollar fashion business. Some of the most influential women in pop culture were twirling their careers to become leaders in the fashion industry in 2009 one of them was Lauren Conrad.

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